John Maeda on the simple life | Video on TED.com
The Laws of Simplicity
John Maeda
Reduce
• The simplest way to achieve simplicity is through thoughtful reduction.
Organize
• Organization makes a system of may appear fewer.
Time
• Savings in time feel like simplicity
Learn
• Knowledge makes everything simpler.
Differences
• Simplicity and complexity need each other.
Context
• What lies beneath the periphery of simplicity is definitely not peripheral.
Emotion
• More emotions are better than less.
Trust
• In simplicity we trust.
Failure
• Some things can never be made simple.
The One
• Simplicity is about subtracting the obvious and adding the meaningful.
Three Keys
Away
• More appears less by simply moving it far, far away.
Open
• Openness simplifies complexity.
Power
• Use less gain more.
About this talk
The MIT Media Lab's John Maeda lives at the intersection of technology and art, a place that can get very complicated. Here he talks about paring down to basics.
